A fun and playful vector illustration to illustrate our tagline “The fast track to happy customers” on our landing page.
Our idea is to use a roller coaster to symbolize this “fast track to happy customers” (please see the attached mock-up), but if you have a different interpretation we are excited to see it!
The illustration is going to be used on our landing page, above the fold, the first impression customers get of our company.
To be clear, we are looking for a beautiful vector illustration which we can then convert and use on our landing page.
Please refer to the attached mock-up. It's meant to illustrate the idea, but not necessarily as a strict guideline.
The illustration should be playful, fun and colorful, full of movement, life and happiness.
We generally like cartoon illustrations, somewhere between flat and three-dimensional (with subtle levels of shading, as opposed to gradients). Definitely not too flat, but also not an overly realistic depiction of people. Some dimension would be nice.
HOWEVER: We are absolutely open to different styles! We want to see your creativity and unique style shine through! Make it your own :)
Some style guidelines:
- Playful and fun, but not childish or overly cute (no Disney or manga look)
- Unique and memorable, but not edgy or provocative
- Not bland or generic
- Not too stylized (no huge eyes or heads)
I have attached the style attributes which we used to create our logo, for your reference.
Our primary brand colour is #6bbc5f, but we are looking to expand our colour palette, so please use whatever you feel works best. The illustration itself should be colourful, the overall impressionjoyful and happy.
4 people in the cart (if you go with the roller coaster idea)
Happy and excited
Expressive faces and big smiles
Diverse: two men, two women; one person of colour; different hair colours
Between 35 and 45 years old
Modern, not old-fashioned
It would be especially neat for the shape of the cart itself to be inspired by the Loopify logo
A loop would be nice, as a play on our name (see mock-up)
We need a vector illustration (not bitmap)
We look forward to working with you! Don’t hesitate to reach out if you have any questions.