Cómo NotYourAverageJo comenzó su viaje en gráficos e ilustraciones
¿Cómo se te conoce?
¿A qué sector dirías que pertenece tu empresa?
Viajes y hotelería
Cuéntanos a qué tipo de público quieres llegar
Koocanusa Village is undertaking a brand reboot well-timed to show our best side for the 2019 boat show season. We’re going to breathe new life into our project focusing on a fresh brand and imagery based on the concept of our target market (families) and getting them to picture themselves on the lake.
¿Qué te inspira y qué diseño imaginas para tu empresa?
Concept design for graphic with text:
Picture yourself on the lake
Look & feel:
- garners excitement
- should have an element of "lake" in it
- has an outdoor/adventure/camp feel to it (see "fearless" sample concept attached)
- could be circular, use a variety of elements to pull into one design
- can be used in a variety of mediums (digital, t-shirts, print); it will also be used in conjunction with a photo contest where contestants will submit their best "lake" photos for a chance to win
Website is under redesign, but you can see the logo and more about the project here: https://koocanusavillage.com/
This illustration will be used in a variety of formats for the campaign including digital, t-shirts and print. We want it to convey excitement, a sense of outdoor adventure. Lake Koocanusa is a very popular lake for watersports with a focus on powerboating and wakesurfing.
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