1) The attachment "love this" encompasses what we're shooting for. We like the cuteness of the unicorn, the unicorn has a cute feminine look (without being sexy), and we love all the little icons behind the unicorn. Hand drawn quality and color is also nice.
2) Attachment "not so much". We don't like the garrish hot pink, the unicorn also comes across as more sexy vs cute.. we prefer cute.
3) The blue unicorn - unicorn looks male, we want female. We do like the pastel colors and style. Background is simple but it works.
We've put negative comments in the attachment names on the rest.
All of the attachments come from competitors that have products on the market. We want ours to be more appealing than the rest (especially the "Love this" attachment) but different so we don't look like a copy. If you had a daughter, niece or grand daughter who absolutely loved unicorns which one would you get for her special birthday? We'd like you to go with that thought in mind : )
Looking forward to your illustration designs!