To our targets in "b2b marketing", "b2p" is an intriguing name, but we need a visual that confirms that we are making a POINT about the "p"! Making business more human and less "impersonal" is our calling!
We seek an iconic visual that telegraphs the idea of a transformation from a mechanistic industrial setting (b2b) into an energetic, live environment. This visual will help explain, reinforce, and bring to mind the meaning of "b2p".
This will be a static image primarily, but there may also be an opportunity to animate it on the website. It could be featured on a business card or sit in a corner of a PPT slide. It could be 4-color but it can also work in B&W on letterhead.
What comes to my mind is MC Escher's "Metamorphosis". For our situation I am thinking of gray factories on the left or bottom that transform into faces as you look to the right or top. Similarly, geometric products that transform into people. Of course, this is just my own initial thinking. You will naturally be able to bring this to life and go much further even than MC Escher!
We look to bring life and energy into lifeless companies. But do not mistake that for going "soft" or "cute".