Cómo keklamm comenzó su viaje en gráficos e ilustraciones
¿Cómo se te conoce?
Fritz & Frieda
¿A qué sector dirías que pertenece tu empresa?
Alimentos y bebidas
Cuéntanos a qué tipo de público quieres llegar
We are an Austrian winery specialising in white wines. Fritz & Frieda is a new wine line we are planning to launch for the international off-trade and wholesale.
¿Qué te inspira y qué diseño imaginas para tu empresa?
Uncle Fritz and aunt Frieda will be the eye catcher on our front label. We want them to be two distinct figures with their own unique characters. Uncle Fritz is an old bachelor, full of life and fond of wine. Aunt Frieda is the love of his youth but somehow, they never got together. Both are fond of music and dancing and this is how we want them to be depicted. We want a dancing couple in their best years that is full of character, easy to like, a bit queer but definitely an eye chatcher. Their clothes may have some elements of traditional Austrian clothing but should not be too much of "Dirndl and Lederhose". Some elements of the illustration will be highlighted by foil embossing, overprint varnish etc. so we need it to be rather detailed. We want this label to be fun but with a high-end feel at the same time. The line might be extended in the future and might depict our couple in other situations.
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