We need an illustration that can be used in a PowerPoint or Prezi document and on our website that depicts how our service works.
One side of the illustration should depict a large corporation with lots of customer data ("Big Data"). This is very sensitive data that they need to protect. Connected to this data is our software appliance. This appliance provides the company's email marketers to connect directly to their database for their email marketing campaigns. It's important to show how empowering it is to the marketer that they have access to all of their marketing data, and that the data remains safely behind the company firewall.
The other side of the illustration should show the MessageGears Cloud. The MessageGears appliance (in element 1) connects safely to the MessageGears cloud. Data needed for personalized, targeted email is extracted from the customer database and securely transmitted to the MessageGears Cloud where the mail-merge process happens, and email is delivered. It's important to convey how very scalable, reliable, and efficient the MessageGears Cloud operates.
Our service is very different that any other enterprise email marketing service. Some competitors place all components on-premise, which is very expensive, and difficult to support and scale. Other competitors are purely SaaS/Cloud-based, which requires all sensitive customer data to be uploaded and kept in sync with the SaaS provided (raising security concerns, as well as problems with the completeness and freshness of the data). Our service combines the best of both worlds in a "Hybrid" solution that is part on-premise, and part SaaS/Cloud-based.