Cómo Adam @ TechniArt comenzó su viaje en gráficos e ilustraciones
¿Cómo se te conoce?
¿A qué sector dirías que pertenece tu empresa?
Cuéntanos a qué tipo de público quieres llegar
We sell energy efficient light bulbs (LEDs).
¿Qué te inspira y qué diseño imaginas para tu empresa?
We need a super duper LED light bulb mascot! Several years ago we created a CFL mascot we called "Freddy Save-A-Watt." It was an ode to Reddy Kill-A-Watt, the original electricity mascot. We now would like to create a an LED version of Freddy Save-A-Watt (you can suggest a new name).
The image of the LED mascot will be used on company literature to promote the sale of our LED lighting products. It should be playful and fun, but also have a superhero flare. Maybe he wears a cape. Maybe he has a special weapon or "special move" like a tornado to signify twisting himself into light bulb sockets. It's up to you to really design something you think will appeal to both an adult audience (purchasing managers who buy our bulbs) and children who might be attracted to him in a public setting (if we choose to design an actual mascot costume).
I've attached some images of LED bulbs to give you an idea of the overall shape. What made the CFL mascot identifiable, was the spiral top. The challenge for the LED will be recognizing that its an LED from the shape of the image. A lot of the new LEDs are shaped like an incandescent bulb, which I feel would be confusing. But...do your thing and I will provide as much feedback as possible.
I would like the final version of the file in a layered PSD and high resolution PDF.
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