Cómo Mfeldman comenzó su viaje en gráficos e ilustraciones
¿Cómo se te conoce?
David Feldman Worldwide, Inc.
¿A qué sector dirías que pertenece tu empresa?
Abogacía y derecho
Cuéntanos a qué tipo de público quieres llegar
We are court reporting company. Our clients are attorneys/litigators who call us to arrange for court reporters for their depositions. We serve the high end commercial litigation market which means our clients (attorneys) are the best of the best. They are often IVY educated coming from the top of their classes. We only serve the civil market, we do not deal in defense law and we do depositions, so we are never in court rooms, so anything to do with court rooms would not resonate. We do serve a role in the legal process, just not within the courts.
¿Qué te inspira y qué diseño imaginas para tu empresa?
We are looking to create a cute, lovable, edgy, mascot named STENO which should be modeled after a stenograph machine with a lot of personality. It should not be a male or female, it should make you smile when you look at it. It should be obvious that it was modeled after a stenograph machine. See attached image of a modern Stenograph machine and the tripod which is what court reporters use to "get" the record and make the transcript of the proceedings. The screen on the machine is used to show the reporters in realtime what they are writing and the words come up in English so that might lead to ideas of how to incorporate realtime into the concept of the personality of the mascot. We plan to name the mascot STENO. The bottom line, it should be a very likable character. We are in a relationship business and quite often the buying decision for our service is based on who the attorneys like and trust most so we want our mascot to be likable, trustworthy, yet memorable.
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