Cómo helloru comenzó su viaje en gráficos e ilustraciones
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¿A qué sector dirías que pertenece tu empresa?
Cuéntanos a qué tipo de público quieres llegar
We're an eco friendly online yoga store. We care about the environment and we inspire to be creative. Our products are bold, bright and full of inspiration.
¿Qué te inspira y qué diseño imaginas para tu empresa?
I want the ultimate "MEN'S YOGA MAT" design to suit a well groomed, polished alpha male with style and great taste. My current range is quite feminine so I'm looking to launch 1-2 brand new mens designs in a yoga mat, specifically targeting men who do yoga. If you take a look on instagram you'll easily find who my target market is. look at @mens_yoga to get a rough idea and branch out from there by looking at differnt pages from the men featured on that page.
The look and size needs to get a yoga man's attention and desire to buy one. This mat will be a little larger than my others at 185cm long and 70cm wide to accomodate to a mans size. The design needs to be clear, striking, manly, non-feminine colours, masculine appeal and style, spiritual. I had in mind a black mat with a lion/tiger/wolf head that blends into the background as a starting suggestion but I'm really open to suggestion.
I would like one design to be purely based on the alpha male design, whilst the second design I'd like to tie in an alignment system/pattern that outlines the different positions to place your body on the mat. Check out one of my competitors http://www.liforme.com who use alignment in their design. Theirs is quite basic though. My design has to be very creative to fit inline with my brand. Perhaps some type of geometric pattern could help with alignment and use some alignment markers through the pattern.