99nonprofits: Communicate the power of RedRover Readers through a new infographic!

RedRover

Founded in 1987, RedRover focuses on bringing animals out of crisis and strengthening the bond between people and animals through a variety of programs, including emergency sheltering, disaster relief services, financial assistance and education.

We would like an infographic to represent our RedRover Readers program. The target audience is teachers and educators. We want the infographic to show teachers and educators the benefits of the RedRover Readers program so that they are inspired to take the training and implement the RedRover Readers curriculum in their own classrooms.

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AIM: Quickly communicate the RedRover Readers program to teachers

PRIMARY USE: Web, but also print (ledger 11” x 17”)

SECONDARY USES:

RedRover’s Companion magazine
Webinar training graphic
Individual design components for use in other printed materials
Large poster

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NOTES:

The content is already written, cannot alter infographic title or text (see attachment); creativity is in presentation, layout, and design.

The challenge is to make text-heavy graphic look appealing and readable.

Infographics tend to be laid out for downward scrolling - so we want to make sure that important points are near the top (“STUDENTS GAIN THE ABILITY TO”)

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POSSIBLE CONCEPTS:

Building a foundation - use a schoolhouse image? (foundation building graphic might not be suitable for downward scrolling layout)
- Pencils
- Other school-related graphic
- Graphics to suggest two friends with positive relationships with animals (boy with cat, girl with dog) -- suggest that having a positive relationship with a pet helps positive relationships with others

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COLOR:

The color palette is based on RedRover corporate branding.

Primary: RedRover Readers teal - R 78, G 182, B 190
Secondary/optional colors:
Red - R 148, G 9, B 63
Green - R 162, G 170, B 48
Violet - R 69, G 85, B 144
Orange - R 234, G 137, B 54
Yellow - R 254, G 195, B 64
Tan - R 162, G 85, B 11
Blue - R 0, G 122, B 160
Gray - R 100, G 105, B 116
White
Black

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USE OF LOGO:

Logo to be placed at bottom of infographic. Logo provided via attachment is the all-white version of RedRover’s logo, suitable for placement on colored backgrounds.

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FONTS:

If available, please us Gotham Narrow Book for body text and Gotham Rounded Bold for headers. Otherwise, use Arial for all.

Please provide the infographic in AI or EPS format, as well as PDF.

If the designer chooses a white background for the infographic and needs another color version of our logo, or if there are any other questions or concerns, please email Erin Bialecki at ebialecki@redrover.org.