Cómo Crypto with a Cause comenzó su viaje en gráficos e ilustraciones
¿Cómo se te conoce?
Crypto with a Cause
¿A qué sector dirías que pertenece tu empresa?
Comunidad y sin fines de lucro
Cuéntanos a qué tipo de público quieres llegar
Crypto with A Cause is a fundraising effort for The Salvation Army in Greece to support our refugee and migrant crisis work. Due to the unique crypto community and difference with traditional fundraising methods and donors, we felt a branded crypto-specific fundraising campaign was necessary.
We operate one of the largest and first refugee crisis centers based in Athens serving over 16,000 trapped urban refugees and asylum seekers. We currently distribute more than 120,000 diapers per year, provide nutrition services to new mothers and babies and support client integration with housing assistance, medical and educational support including free HIV and STI testing.
We believe crypto is the future and want to tap the generosity of crypto enthusiasts to change the typical negative narrative against cryptocurrencies and showcase how to use crypto for good in the world. We found that a large percentage of our base donors do not understand or believe crypto was an asset. We decided to avoid marketing confusion and create a new project/campaign to attract donations by cryptocurrency.
¿Qué te inspira y qué diseño imaginas para tu empresa?
We are looking for an amazing logo that will standout and be noticed, be recognizable on social media campaigns and branding items like t-shirts. We want to standout from many of the boring typical crypto logos and find an image that fits both the crypto and giving spirit of our efforts.
We are a fully registered Greek non-profit charity, The Salvation Army in Greece and have the vision to target the social media crypto crowd as a new potential source of sustainable donation income for the future.
We plan to use our new logo on our new website and social media accounts to help communicate our vision. We hope to hire the winning designer in a 1-1 project for additional social media/website graphics in the future.
We really like what Dash and Monero have created for their crypto logos but many crypto companies have terrible logos. We want something catchy and noticeable. The fonts and logos below, like no pants, are some examples of logos we think are interesting, but we don't have anything specific designed or drafted for this project yet.
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