I am revising the creative brief because the original was more vague than intended.We need two characters illustrated - one will be Cain, and the other will be Avle. The characters will both be used on our website and in branding our business and community. There are no restrictions on these characters - we're not looking to add visuals to pre-determined characters - we would rather let their personalities flow from their design.
The only requirement is that the characters have some sort of visual connection. We will not be using them on their own, but together, so some sort of balance across both is necessary. For example, maybe one is short and the other tall. Maybe one is female and one male. Maybe one is a robot or animal and the other is human. These are just suggestions to get you thinking, you may use them, but we encourage you to come up with your own. The idea is the same though - we want them to be more visually striking when placed together than they would be on their own.
A real world example would be Edward and Jacob from the Twilight series - one is a vampire and one a werewolf. The effect is the same though - we'd like to use the characters to polarize the community. We hope that some will identify and support one over the other.
What style these characters are drawn in is up to you, but we do prefer more simplistic designs to complex, life-like ones. We're not necessarily concerned with proper shadows, etc. While we're certainly not looking for stick figures, we would like something more cartoonish and light-hearted. Color is on a similar wavelength - we do not want something in black and white, but what colors you choose and use are completely up to you.
Keep in mind that Cain is meant to represent the "artificial intelligence" or "machine learning" part of the business... so maybe he has technological elements, or robotic ones. However, consider the opposite - maybe he or she is more human than human. Avle represents the part of the business concerned with virtual learning environments, so maybe he or she is a hologram, or a teacher, etc. Or, maybe not. Maybe there's another direction.
Another real-world example would be the Roadrunner and Coyote. These characters work better together, and when you think of them, you think of the hijinx they get into together and the coyote's endless pursuit of the roadrunner. This is the kind of relationship we're hoping to develop, so illustrating characters where one is the protagonist and one the antagonist is one way to approach this.
We realize that the characters we're creating are based on biblical characters (Cain and Abel), but we do not want biblical or religious themed designs.
The logo is created using the font Bicyclette and the body font is Gibson. We have attached an image here for your reference. The style of the illustration can be any, but should be visually compatible with those font faces.
Both characters MUST be unique and original art only. Our intention is to trademark these characters - they will be our version of Nike's "Swoosh", if you'll allow the comparison.
Of the designs submitted already, we're finding we are gravitating more to characters that have an antagonistic relationship. In other words, if your characters are hugging, or jumping and giving high fives, we're less likely to like them. Alternatively, if one of your characters is indifferent to the other, or can be seen as picking on the other character, this fits our needs better.
Let me explain - one of our primary goals with these characters is to polarize the community. We do create software products, but we are building a community around these interests. The characters are meant to be polarizing in the sense that we want people of the community to favor and support one over the other. To relate this to my previous example, a fan of Jacob is not a fan of Edward, and someone rooting for the Coyote... isn't laughing when the Roadrunner gets away again.
There should be some disparity or distance between the characters. They don't have to hate each other, or be mad or intense looking, but there should be a visible gap between them. Some designers have submitted teacher/student or master/apprentice character pairs, and this fits our needs. Someone on the site will identify with one or the other.
We've seen animals and aliens and robots, along with the more typical human submissions. An example for animals might be as simple as a dog and a cat. There's a clear relationship there and cat people and dog people are sure to be polarized.
Please keep in mind we are not trying to move in the direction of good and evil. We don't want hero/villain relationships where there is a clear "bad" guy. In the examples I put forth, student/teacher, master/apprentice, cat/dog, neither character is a clear "good guy" or "bad guy".
If you have characters that are high fiving, please don't be discouraged. You can still submit it and we'll work with you on the relationship part of it. Keep in mind, too, that the qualifying round is more for us to find the designers that best identify with our goals, and not so much on finding the "right" answer. That's what we'll do in the final round.