Website graphic to convey a new way to think about your website and chat service

Crossroads Concierge

We are the call center that doesn't take any phone calls. 24/7 we take chat's and text messages from business websites that want us to convert their online audience into leads and transactions. We see websites as digital storefronts and our clients hire us to "staff their website".

Crossroads provides industry leading chat + text software for websites and a staff of people to power it 24/7. Our goals is to convert, wow, and win customers for life on behalf of the businesses that hire us.

For more detail check out: http://www.crossroadswow.com/?99designs

One of the unique features of our website is our ability to send a behaviorally targeted message to a user on a website that's relevant to 1. how they got to the site, and 2. what they're looking for. The idea is that we are proactively reaching out to start the conversation. See an example here: http://www.crossroadswow.com/?99designs

We need a graphic (or series of graphics) to depict the side-by-side contrast between "no chat", a "basic chat" service that just has a chat button, and the Crossroads SmartChat that proactively engages the customer. We want an "us versus them" type feel.

We're thinking of an allegory to a retail environment where "no chat" has an empty department stores and the customer can't see any emplolyees to help. The "basic chat" image has employees huddled around a reception desk or at a distance with a sign that says "Come over here if you need help". The "Crossroads 'SmartChat'" solution has someone reaching out with a handshake or a smile that say "Hey I see you need help finding the right [specific product]. Let me help."

I'm open to creative liberties here. Play with the concept and wow me! My only goal is to draw a visual contrast between us and the other two models in an offline environment as an allegory to the "digital storefront" (the website).

Logos, Fonts & Styleguide: https://drive.google.com/drive/fold…sp=sharing