We need an infographic designed which will be showed our upcoming Asia Marketing and Communications Plan to visually represent different objectives, expected results and tactics.The infographic will be featured in a A3 size poster. The design will be made up of statements, graphs & supporting visuals which need to reflect which different parts are included in our marketing plan.
We want a creative piece, which makes the plan more engaging.
What makes a good infographic
-The design should tell a story
-There should be a good mix of visuals and text.
-It should be easy to navigate through the content.
Datos a incluir en la infografía
The Asia Marketing and Communication plan is mainly included 4 main objectives:
1) Brand (most important) 50% focus on the whole infographic, also highlight another individual inforgraphic for "Digital Strategy" area, which is also under Brand section. ( Please see the attachment - Asia Marketing Plan_Ref.pdf )
2) Clients : 30%, highlight our support to different service lines, like Investment service.
3) People : 10%
4) Platform : 10%
Elementos para incluir en la infografía
- The design will be print in a A3 poster.
- We have fairly strict branding guidelines in regards to colors and fonts and have a few mandatory inclusions. (A visual identity guideline is attached).
- Logo needs to sit on right hand bottom.
- "Accelerating success" tagline needs to sit bottom left.
- Although we feature yellow and red in our color palette. Blue is our primary color. Mainly color will be our colliers light blue. Red and yellow should be used sparingly. (if at all).
Check out our website for more info : http://www.colliers.com/en-gb/hongkong/about
If we find this process successful, we will have more upcoming jobs for inforgraphic design for different project. such as research reports and different research findings presentation.
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