Supersize your sales funnel
Convert more subscribers into customers.
Combining endless supply of leads with marketing automation system, Optinize is a power tool to help you to grow your business, on demand. Let's take a look at how you can use Optinize for success.
The need for all-in-one automation solution:
Marketers experience issues with their leads acquisition and conversion processes. These issues are caused due to a disconnection between lead suppliers to email marketing platforms and to the company CRM systems, but that can be corrected with Optinize.
-Lack of Lead Sources. Outsourced lead generation is 43% more effective than in-house lead generation.
-Bad Leads.41% of leads acquisitions are fake, duplicate, invalid or not properly opted-in.
-Low Quality. 61% of marketers stated that their biggest challenge is generating high-quality leads
-Long & Expensive. It takes around one month to test subscribers from a single lead source.
-Low Response. 78% of marketing leads are never converted to sales.
-No Plan.65% of companies have no defined lead nurturing process.
-No Qualification System.Only 56% of companies have a system in place to qualify leads.
-Missing the "big picture". 68% of companies have not measured their lead generation channels.
It's all about results:
Optinize puts all your lead generation channels and suppliers into one central hub, making it easy to automate your actions and understand all your initiative at a glance.
-36% higher conversion rate - Data automation users have a 36% higher conversion rate from marketing response to qualified marketing lead.
-51% higher response rate - Email automation users have a 51% higher response rate from their email marketing efforts.
How it works
Your work flow
Check out this list of key feature that supersize your sales funnel.
Real Time validation
• Stop wasting time and money on fake leads.
• Make sure the leads are OK before you pay for them
• Keep your lists clean.
Endless Lead Supply
• Over 300 lead suppliers to choose from.
• All types of leads and markets
• One contract for all lead suppliers.
Dynamic list management
• Organized your leads in groups based on their place on the sale funnel
• Send the right email at the right time for max response.
• Start playing with your data in ridiculous details.
Integrated tools hub
• Transfer leads automatically between lists and ESPs.
• A central hub for all your lead sources
• Integrate directly with your email service providers and CRM system
• Track customers 'event' like "signed up" or "opened an email" using our Patent pending 'TOS' tool.
• No more export& import data between lists and ESPs.
• Automatically transfer leads based on their activity.
• Understand the ROI for each of your suppliers.
• Analyze your ESP performance to get more response.
• Track every aspect of your email campaign for max optimization.
Connecting your marketing automation to a network of lead suppliers can dramatically impact the performance of your sales and marketing departments and deliver real business benefits. Here are a few of the topline benefits that Optinize users experience:
•Easy Scale - With wide range of lead sources to choose from. You can decide how many clients you wish to have! •Better leads - With real time leads validation, leads delivered to your systems are clean, opt-in and ready to hear from you.
•Higher bandwidth - By automating leads funnels marketers can focus on attracting more customers to their automated funnels.
•Effectiveness - With instant integration, behavior tracking and cross vendor data automation, engagement is far more effective.
•Smarter decisions Accurate reporting helps increase transparency and efficiency of marketing efforts.
We have leads everywhere!
Marketing Sherpa, 2012
Aberdeen Group, Marketing lead management 2012
State of demand generation, pardot, 2013