We buy insurance because of the fear of loss. We are looking for a creative way to express this and fear/scary should be an element.
Jewellery is an emotional purchase – so the infographic brochure must elicit an emotional call to action. Insurance is based on fear – fear is the driver.
Some of the major decision making obstacles for customers are:
Do I need jewellery insurance if I have home contents insurance?
What are the benefits of having a Q Report policy?
How much will it cost me?
So the infographic brochure should address the “Why should I get a Q Report” question.
It should also include information on the cost of a Q Report policy at different purchase price points.
The infographic brochure will be printed and displayed in jewellery stores. It will be provided to customers at the point of sale when purchasing jewellery to provide them information on Q Report.
Datos a incluir en la infografía
The benefits of a Q Report:
1. 12 months WORLDWIDE cover
2. The choice to return to YOUR jeweller
3. Coverage inside and outside the home 100% of the time
4. Complimentary revaluation of your jewellery
5. Immediate cover before leaving the jeweller
6. Agreed value policy with up to 125% cover
7. Low excess. Fixed $100
8. A claim will not change your premium or impact a no claim bonus
It should also include a clean way to display the cost of a Q Report policy at different purchase price points of jewellery. Attached you will find our current quote pad which displays it in a table. We are also open to other ways of displaying it. But it should be an easy and clear way to give customers an indicative cost based on cost brackets.
Please note that the attached table shows the ANNUAL cost of a Q Report. For a purchase price above $5,001, we also now have a price for a MONTHLY instalments which should also be shown. We will provide you the exact amounts to put in later.
A comment needs to be included in small - "The above quote indicative only. It includes an initial policy setup fee of $44 for Q Pocket policies and $126.50 for Q Classic policies. This fee is only applicable for the 1st year. "
Elementos para incluir en la infografía
Open to all forms of portraying this message.
Our core statement of Protect the things you love should be included. As well as our 1300 882 018 / http://www.qreport.com.au contact details.
Must include the following paragraph somewhere (but can be relatively small and discreet):
Jewellers Loop Pty Ltd ABN 47 110 767 087 arranges this insurance for Chubb Insurance Australia Limited ABN 23 001 642 020 AFSL 239687. The precise coverage afforded is subject to terms and conditions of the insurance policies when issued. Before deciding to acquire any insurance product, you should obtain and consider the relevant PDS and/or Policy wording. The PDS/Policy wording is available at http://www.qreport.com.au.
We are thinking a tri-fold brochure but are open to ideas.
When folded it should be 900mm wide by 1250mm high
See our website at http://www.qreport.com.au for our general brand identity.
It should generally align with our brand identity however we are open to different concepts and ideas.
Please use our fonts package attached.
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