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Create and Infographic for a unique retail leather skins business looking to educate their customers
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La historia que contar en la infografía
There are many different types of leather hides we sell to our customers and we need to be educate them on what they are buying before they purchase. This infographic will be part of a "Buying Guide" on our e-commerce website. We need a flow chart or a step-by=step that takes them through their options. Leather comes in different: Hide Shapes/Animal, Thicknesses, Tannages, and Dying Processes. Within each of these categories they have different options. The options are described below… Firstly, leather can be made from the hides of different animals. For the most part, leather is created using the skins of cow, lamb, pig, python, and alligator. Each of these animal's hides are different sizes and shapes. Additionally, cow hides come in three different shapes; full hides, half hides, and shoulders. So we want to show a diagram showing the typical dimensions and shape of each type of hide. I have attached these diagrams below for your use. Leather is created in different thicknesses which is measured in milometers. Certain thicknesses are best for creating different end-products (Wallets, Bags, Belt, Apparel). We would like to work this correlation into the graphic. (Info provided below) Leather is also tanned using chrome tanning, vegetable tanning, or oil tanning. We would want descriptions of each of these processes (provided below). Please note, these tanning techniques are used on all different animal types. Each leather is dyed using full-aniline, semi-aniline, or pigmented dyes. We would want descriptions (provided below). Please note, these dying techniques are used on all different animals.
Datos a incluir en la infografía
Hide Types Leather can be made from the hides of different animals. For the most part, leather is created using the skins of cow, lamb, pig, python, and alligator. Each of these animal's hides are different sizes and shapes. Additionally, cow hides come in three different shapes; full hides, half hides, and shoulders. So we want to show a diagram showing the typical dimensions and shape of each type of hide. I have attached these diagrams below for your use. Thicknesses .6-.8 mm - perfect for light weight garments, skirts, other appearal 1-2 mm - perfect for bags and upholstry and wallets 2-3 mm - perfect for tote bags, sling chairs, straps, and belts 3-4 mm - perfect for unlined belts Tannages Vegetable Tan – Vegetable tanned leather is tanned using entirely organic materials like tree bark and other plants. It is the oldest method for tanning and creates beautiful multi-toned leather that will age beautifully. The color of a vegetable tanned hide will become more rich as the leather is exposed to things like air and water. Chrome Tan – Chrome tanned leather is the most popular process for tanning. Chrome tanning uses a mix of minerals, salts and chemicals to tan the hide. Chrome tanned hides can come in a wider variety of colors including very bright colors. Oil Tan – Oil tanned hides typically have a “pull-up effect”. This means the hide will absorb creases and stretches giving it a district distressed look. This occurs because the oils in the skin which give colors are moved out of the crease area. Dyes Full-Aniline Leather – Full-Aniline leather is created by soaking the hide in a transparent dye which permeates all the way through the skin. There is no corrective finishing on the surface of the leather. Aniline dyes allow for the natural beauty of the hide to show through to the surface often with slight variations in color tone. Because there is no corrective finish on the leather, aniline leathers will show the most imperfections or blemishes and damage more easily than other types of leather. Semi-Aniline Leather – Semi-Aniline leather is created by soaking the hide in a dye which permeates the skin. Unlike full-aniline leathers, when this process is completed a protective finish is added to the surface of the leather to diminish blemishes and provide protection. This process allows for the natural characteristics of the skins to show while providing durability to the skin. Pigmented Leather- Pigment leathers are created using a pigment to cover the surface of the leather. This process covers all blemishes on the skin and gives it a uniform color. Additionally, this finish make pigmented leather the most durable type of leather. It is often recommended for upholstery in high-traffic areas.
Elementos para incluir en la infografía
Format - Sketch / Vector width: 960 px height: variable We have a logo which I will attach to documents, our color scheme is greys, black, white. Our feel is industrial. I encourage it to be colorful though. Do not feel you have to stay within those colors. Please make something engaging definitely, something fun to look at for new customers So we have to tease all this information out so that it is easy for the customer to understand. It is confusing. If you have any questions do not hesitate to ask.
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Lera is absolutely amazing, her designs are very creative and she has been so patient with me while I was not sure what exactly I wanted. But every time she was full of suggestions and great ideas on a topic which was fairly technical and not easy to explain. Thank you! And I would certainly use her again and recommend to anyone.
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