We're looking to visually communicate the value of buying a new home vs an existing home. Many times the buyer will only consider the price point of the home (where the new home could be higher) however, if the buyer considered the maintenance cost, heating/cooling cost, etc etc they could actually afford a much more expensive (and nicer) new home!
Outside of the pure numbers, the homebuyer is buying something with the latest and greatest design, and something that they can work with our team on to personalize the floor plan to their unique desires.
The way that we look at it, the customer can buy a $208,000 used home or a $300,000 new home and come out with the same monthly cost (taking into consideration maintence/repairs, heating/cooling, and even considering the higher monthly payment for Principal & Interest, taxes, and insurance. (aka PITI payment)
Our brand book is attached as well as a current infographic that we were using. I think we can do much better than that. (keeping it on brand, less text, sharpening what the point of the message is, etc)
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