The purpose for this infographic is essentially share-ability. It will be effective if its information and creative presentation give us enough leverage to get media sites to cover it. We want it to be completely illustrated, but not necessarily cartoonish; think playful, but refined.
Datos a incluir en la infografía
Please see attached an outline of information for the infographic.
Elementos para incluir en la infografía
This infographic will be promoted in advance of the Kentucky Derby, which is a big day for sports betters. Given this, the design of this graphic should have a light and airy feel, but should not limit us specifically to horse racing, as this graphic could also supplement as an evergreen piece pertaining to all forms of gambling. We want the finished product to be fun and exciting, like gambling, but not childish or cartoon-y.
Being that this graphic will end up being relatively text-heavy, I foresee the final graphic loosely resembling the following pieces, with related icons/graphics corresponding to the main text points: