Highlight the importance of local-mobile search for today's law firms with infographic

FindLaw, a Thomson Reuters business

Our primary goal with this infographic is to educate law firms in the growing importance of local and mobile search and provide guidance in how to position their firms to benefit from this important trend.

A successful infographic will clearly lay out context/background information for why local and mobile search is so important, highlight the differences between desktop search and local-mobile search, and then provide easy to understand, high-level guidance for how to implement a program that improves local-mobile search performance.

A parallel goal with the infographic is to position FindLaw as a thought leader in the digital marketing for law firm industry and implicitly demonstrate that FindLaw would be a good partner for law firms to choose to put their program together. See next section and read white paper for further detail.

CONTEXT
-- 31% of web traffic now comes to law firm websites through mobile search (Show the growth in mobile website traffic (p. 3 of white paper))
-- 58% of all adults in US own a smartphone and 42% own a tablet computer
-- 4 in 5 people use their smartphone to search for local information
-- 23% of those who use the Internet to search for attorneys would use a mobile device to do so
-- Legal marketing campaigns that ignore or marginalize mobile and local search are not competitive in today’s world.

UNDERSTANDING LOCAL-MOBILE SEARCH
Key differences between desktop and mobile search:
-- Local search results are much more prominently displayed on mobile devices than on desktop search
-- Mobile local search directs users to business listings before the firm’s website
-- Those searchers who do visit your website will view it on a mobile device
-- Within the local-mobile user flow, users have three distinct opportunities to contact your firm

[ Potentially show the local-mobile user flow p. 6 in white paper ]

GUIDELINES FOR IMPLEMENTING A LOCAL-MOBILE SEARCH STRATEGY
To create an effective local-mobile strategy, law firms need to focus on three areas:

Optimize your ranking in local search
-- Leverage local activities
-- Code your site for easy search engine digestion
-- Build a robust citation footprint

Present a high quality business listing in Google, Bing and other search engines
-- Make sure your listing includes all essential information about your firm (73% of people will lose trust in a brand if the business listing is not accurate)
-- Embellish your listing with photos, videos, and other visual elements
-- Nuture reviews from your clients (subject to local bar guidelines)

Make sure your website is optimized for the mobile user experience
-- Understand how mobile users behave
-- Identify, prioritize, and motivate desired actions
-- Keeping things simple, task-oriented, and focused on desired user actions is the best way to help visitors navigate your mobile site and encourage them to contact the firm

See above.

Have attached Thomson Reuters brand guidelines and several example infographics showing style(s) we like and showing how FindLaw/Thomson Reuters brand should be conveyed.

Infographics that have design approach/style we like:

http://tofurious.wpengine.netdna-cd…terest.png

http://www.roimedia.co.za/still-thi…-is-a-fad/

http://blog.kissmetrics.com/wp-cont…ase-sm.jpg

http://www.sociallystacked.com/2013…LIU1j.dpbs

I have also attached a draft version on which the infographic is based.