There are three categories of content:
-- Key Skills & Expertise (most of the content for the infographic is from this area; there are five topics)
-- Foundation Statements or Pillars (there are two)
-- Two General Examples (these are not tied directly to the Key Skills and Expertise; the two examples can be positioned separately on the infographic or together.
Note: The infographic doesn't necessarily need to include the headings "Key Skills & Expertise"; "Foundation Statements /Pillars"; "Two General Examples" but go ahead and use them if they're helpful to viewers.
Foundation Statements or Pillars
-- Creates strategy the drives business outcomes
-- Develops and manages messaging across stakeholder groups and geographies
Key Skills & Expertise
-- Issues Management: Manages team tackling complex, difficult issues including ... Environmental Remediation ... Policy Communications, including drafting Congressional testimony, media relations, white papers
Highlight/Example: Turned around China's perception of a Fortune 100 company in 4 months through strategic media relations and revamped CEO & executive communications.
-- Digital: Develops strategy-based social media campaigns that achieve specific objectives ... Supervised the design and management
of complex websites
Highlight/Example: Concepted and led a first-ever Content Team to manage messages and leverage content across a range of platforms in two languages.
-- Leadership Positioning: Designs campaigns and strategies to protect and manage corporate reputations. ... Launched new multi-media platforms for greater target audience penetration ... Increased key message pick-up by 400% in top-tier media in China
Highlight/Example: Supervises drafting and placing bylined editorials in The Wall Street Journal, The International Herald Tribune, Foreign Policy, and others.
-- Earned Media: Develops strategic media campaigns, manages teams of media specialists and is an experienced spokesperson. Developed relationships and worked closely with The Wall Street Journal, Bloomberg, New York Times, AP, Financial Times and others; plus top-tier Chines media People's Daily, Xinhua, Modern Weekly and others.
Highlight/Example: Conducted media training with a wide range of CEOs and executives, even the Ambassador of Belgium. Includes specialized training for editorial boards, live TV, crisis.
-- Crisis: Expertise managing crisis teams in US, Europe and China. ...Synergizes involvement with internal comms, and investor and government relations ... Was one of only 3 spokespersons world-wide during the high profile Firestone tire crisis.
Two General Examples
-- Market Entry: Developed the multi-layered strategy and led the agency account team for Renault Trucks entry into China. Results were recognized with an Asia-Pacific PR Award.
-- Branding Strategy: Coordinated with Starbucks top corporate leadership to develop a 5 year China branding strategy. Included winning the project, then organizing, facilitating and participating in 3 days of meetings in Beijing.