Make the approach & practice of a self-employed change consultant stand-out in one infographic

Marcus Druen Limited

In my consulting and coaching services I focus on three practices:

Uncovering perspectives of truth
Strengthening the power of leadership
Changing your organisation's operating system

They are inextricably linked with each other. There is no beginning or end, you can start anywhere within the three practices. They are the essence of what makes me unique, my USP, there are a lot of coaches, learning designers, facilitators, trainers, consultants, creative programme managers, I am all that, yet these three practices are the focal lens for my experience and skills, and it’s the intersection of these three things that make me unique; together they create more impact.

My experience tells me that if organisations practice all three practices well enough they will flourish and succeed. Unfortunately, most companies are not excelling in all three. Fortunately, that’s the reason why I am in demand. So my mission is to improve each of the three practices for each client, no matter where they are at currently. I could get one client from a 6/10 to an 8/10 and another one from 2/10 to 4/10.

The data/Copy in the infographic should be:

1) the headlines (practices)

Uncovering perspectives of truth
Strengthening the power of leadership
Changing your organisation's operating system

2) The three headlines/practices are further explained with the following bullet points.

Uncovering perspectives of truth:
Asking Why and identifying true purpose.

→ Exposing systemic patterns, groupthink and the Elephant
in theroom.

→ Surfacing hidden mental models and unwritten rules.

→ Experiencing breakthrough moments.

Strengthening the power of leadership:
→ Advocating leadership as a personal choice.

→ Creating space and permission for leadership at all levels.

→ Coaching individuals and tribes to lead for change, innovation and agility.

→ Learning real leadership.

Changing your organisation's operating system:
→ Accelerating business analysis and decision-making.

→ Dramatically improving the impact of meetings.

→ Replacing unproductive working patterns with winning habits.

→ Installing OrgOS 4.0.

Please note, that I want TWO VERSIONS: one with the detailed explanations and one without, just the headlines.

3) A scale from 1-10 for each of the practices e.g. in form of lines like in a yardstick, but maybe without the numbers. See attached pictures for pointers for potential designs e.g. 10 concentric radiating lines

I need some really cool icons for each of the practices. The icons in the reference version are ok, but not exciting enough.

The three practices need to somehow flow into one another, to highlight their compound impact and mutual dependency: if a company is great at one or even two but bad at the third, it will not succeed or flourish in the long-term. Even more, you could almost argue that if one practice is missing or undervalued, the other two practices will suffer or at least not be great.

The 1-10 scale is not the key message in this infographic, so this can be discrete or in the background.

In a nutshell, given the absence of any quantitative data, which does away with any scale/relational size charts/graphics, the key visual effects need to be 1) the icons/visual representations of the three practices and 2) their linking/dependency and 3) less prominent/important visualising a scale from 1-10

Purpose and usage of this infographic:
•To convey a complex practice in one picture
•Used as one of several key elements in an online sales campaign, to trigger the call to action
•be a conversation starter for a first call or meeting, where I might ask people questions like this: "on a scale from 1-10 how effective would you rate your weekly team meeting?"
•Serve as a fold-out print which I can put on new client‘s tables, to be used like a board game, I often use Playmobil figurines to explain or distil complex people issues
•Serve as walk-over rug in workshop rooms, where people can stand on the three practices in order to explain their strengths and weaknesses
•Be the key visual for a short video clip (which would add photographs or further illustrations to embellish the narrated message)

Formats, in order of priority:
1.in sales campaign (top priority - digital)
2.On website (priority - digital)
3.On linked in (priority - digital)
4.As A2 or A3 poster (print)
5.As large floor mat (print on PVC/fabric)
6.As post-card (optional only, print)

Usability aspects:
•The version without the detailed explanations needs to be grasped in less than 10 seconds
•The version with the detailed explanations needs to be read as fast as possible
•Plain, two dimensional, use of my branding colour pallete as described
•The Marcus Druen Logo on http://www.marcusdruen.com says „Impact and Insight“ – this infographic needs to echo that, it needs to create immediate impact with the user, and generate thought provoking insight
•There is no order of the three practices/elements
•I might not always refer to the 1-10 scale, so this should be discrete, or only pop in your eye at a second glance.

Quality expectation:

I paid ca. £600 for the reference version (£400 for the designer and £200 for my then assistant) and based on feedback it’s not good enough, not “WOW” enough, not close enough to my brand and the quality of service I stand for. I am a one-man band plus a network of associates, yet I sell at the level of boutique consultancies and this infographic will be a key resource for both business development and client work, it needs to really stand-out.

FYI - I did not brief my assistant and the designer on the 1-10 scale, this is a new feature of the infographic.

The pointers in the attached pictures are guidance: I can imagine the overlapping radiating lines quite well, but I am sure you can come up with something better or at least sharper than I can.

I want stand-out creativity and execution. I am looking forward to be inspired by you!

BTW: I have already the next model ready for a second brief, plus I need some powerpoint templates soon.