Purpose and usage of this infographic:
•To convey a complex practice in one picture
•Used as one of several key elements in an online sales campaign, to trigger the call to action
•be a conversation starter for a first call or meeting, where I might ask people questions like this: "on a scale from 1-10 how effective would you rate your weekly team meeting?"
•Serve as a fold-out print which I can put on new client‘s tables, to be used like a board game, I often use Playmobil figurines to explain or distil complex people issues
•Serve as walk-over rug in workshop rooms, where people can stand on the three practices in order to explain their strengths and weaknesses
•Be the key visual for a short video clip (which would add photographs or further illustrations to embellish the narrated message)
Formats, in order of priority:
1.in sales campaign (top priority - digital)
2.On website (priority - digital)
3.On linked in (priority - digital)
4.As A2 or A3 poster (print)
5.As large floor mat (print on PVC/fabric)
6.As post-card (optional only, print)
•The version without the detailed explanations needs to be grasped in less than 10 seconds
•The version with the detailed explanations needs to be read as fast as possible
•Plain, two dimensional, use of my branding colour pallete as described
•The Marcus Druen Logo on http://www.marcusdruen.com says „Impact and Insight“ – this infographic needs to echo that, it needs to create immediate impact with the user, and generate thought provoking insight
•There is no order of the three practices/elements
•I might not always refer to the 1-10 scale, so this should be discrete, or only pop in your eye at a second glance.
I paid ca. £600 for the reference version (£400 for the designer and £200 for my then assistant) and based on feedback it’s not good enough, not “WOW” enough, not close enough to my brand and the quality of service I stand for. I am a one-man band plus a network of associates, yet I sell at the level of boutique consultancies and this infographic will be a key resource for both business development and client work, it needs to really stand-out.
FYI - I did not brief my assistant and the designer on the 1-10 scale, this is a new feature of the infographic.
The pointers in the attached pictures are guidance: I can imagine the overlapping radiating lines quite well, but I am sure you can come up with something better or at least sharper than I can.
I want stand-out creativity and execution. I am looking forward to be inspired by you!
BTW: I have already the next model ready for a second brief, plus I need some powerpoint templates soon.