TAB Business Pulse Survey: Business Leadership

The Alternative Board (TAB)

We need an eye-catching infographic designed in both A4 and US Letter sizes to promote the results of a recent small business owner survey. The size of this can be double A4 / Letter or single sided. The graphic (that we display on the web) can be one long graphic (as many infographics tend to be), but we also have to email the final infographic to journalists and reporters who cover the research findings in the media. We also will need each element (statistic) of the infographic available as a separate 500 px by 500 px jpeg formats so that we can post the facts here and there on social media.

Title: TAB Business Pulse Survey
Sub-Title: Business Leaders and Productivity

What is your outlook for your business in 2017?
Positive 95%
Negative 5%

What is your outlook for the nation's economy in 2017?
Positive 85%
Negative 15%

Do you expect your employee count to be higher or lower in 2017?
Higher 62%
Lower 4%
I don’t have any employees 2%

How do you rate yourself as a leader of your company?
(Great) 10 5%
9 13%
8 41%
7 28%
6 8%
5 4%
4 1%
3 0%
2 0%
(Poor) 1 0%

How many hours per week do you work in or on your company?
Less than 20 hours 3%
20-29 hours 2%
30-39 hours 10%
40-49 hours 24%
50-59 hours 37%
60-69 hours 17%
70-79 hours 7%
80 or more hours 1%
Mean 49%

How business leaders communicate
What percentage of your time is focused on communicating with the following groups of people?
Customers: 34.1%
Employees: 34.3%
Business Partners: 12.4%
Vendors: 9.6%
Others: 9.7%

What percentage of your communication is handled…
Face to Face: 39.9%
Phone: 26.3%
Online: 33.8%

What are your top qualities as a leader?
Positive 47%
Ethical 45%
Confident 30%
Passionate 27%
Personable 26%
Decisive 23%
Persistent 22%
Transparent 18%
Patient 17%
Focused 16%
Inspiring 15%
Generous 14%

What are the top areas in which you need to improve as a leader?
Holding others accountable 67%
Tending to my team’s development 51%
Demonstrating a strong vision 41%
Delegating to others 41%
Communicating clearly 40%
Welcoming change 18%
Raising my standards 17%
Leading by example 9%

Where do you primarily go for guidance in making you a better leader?
Non-business advisor 46%
Workshop/seminar/webinar 43%
Business Partner 41%
Leadership Book 34%
Employees 29%
Networking Event 24%
Trade Publication 14%
Social Media/Blog 11%
Meeting with Company Representative 10%

Where do you believe is the most important training to become an effective leader?
Management experience 40%
Business Coaching: 36%
Industry Experience 21%
MBA 2%

Did you conduct performance appraisals for your key personnel in 2016?
Yes 45%
No 41%

Did you request any feedback on your leadership performance from your key personnel in 2016?
Yes 45%
No 55%

Where do you see your primary responsibility as a leader in your company?
Fulfilling our vision, mission & goals 50%
Keeping customers satisfied 21%
Keeping employees happy and productive 15%
Making money 8%
Making tough decisions 5%

How well do you maintain a clear vision, shared by your employees?
(Great) 10 1%
9 14%
8 27%
7 30%
6 12%
5 10%
4 3%
3 1%
2 0%
(Poor) 1 1%

How well do you motivate your employees to achieve their goals?
(Great) 10 2%
9 8%
8 32%
7 29%
6 14%
5 10%
4 2%
3 2%
2 1%
(Poor)1 1%

How would you rate the written strategic plan for your business?
Excellent 8%
Good 34%
Fair 26%
Poor 7%
We do not have a written strategic plan: 24%
Effective 43%
Ineffective 33%

When you're planning anything for your business, what time frame matters most to you?
Next 3 months 21%
Next 6 months 23%
Next 1 year 34%
Next 3 years 17%
Next 5 years 5%

It is an infographic, see the attached old infographic because we want it to be similar, but with more females. It needs to obey the attached brand standards style guide, using blue, orange and grey color tones matching our brand standards (you can use other colors - per the example - however, we tend to like graphics that compliment our brand).

The infographic can be one longer graphic, however we also need it be formatted as a pdf for sharing with the press, so it can be a single sided Letter or double sided Letter PDF. Please make sure the font size are not smaller than 10 pts. For the purpose of the design competition - please design the infographic. Once the winner is chosen, we will choose the individual statistics needed in the 500px x 500px elements. The size 500 px x 500 px is a guide for what we have shared in the past on social media. For this part of the brief, we understand some graphical elements may be 600px x 500px (as an example) and that is fine. Just as long as they look okay when we share on our Facebook page.