TITLE: TAB Small Business Pulse Survey
SUB-TITLE: Small Business and Social Media
17% of Small Businesses do not have a social media presence
59% of Small Businesses believe Social Media is nice to have but not essential to their business
77% believe the most important content to share should be relevant on their social media channels
66% find it challenging to find the right message to share
57% have some form of metric to measure the ROI of Social Media (43% do not measure ROI)
Of the 57% of responders who measure ROI – the top two ways of measuring are web inquiry and revenue growth.
6% of small businesses still use vanity metrics (likes, shares, views) as a way to measure ROI for Social Media
How they use their time on social media … Content Creation 47%, Status Updates 26%, Analytics & Research 14% Internal Strategy 10% Graphic Design 4%
The most effective social media channel … Facebook 63%, LinkedIn 60% Google+ 40% Twitter 16% YouTube 14% Instagram 4%
From the June 2016 Small Business Pulse survey sponsored by The Alternative Board (TAB) and distributed by Symaction.com.