Title: TAB Business Pulse Survey
Sub-Title: What Makes A Culture Strong?
When do you think of a company's culture, what comes to mind?
Style of management/leadership 39%
The employee experience 30%
Company reputation 18%
Employee satisfaction 6%
Company policies 5%
Physical working environment 2%
What has the greatest impact on a company's culture?
Business owner(s) 45%
Senior executives 23%
Mid-level managers 8%
Who do you believe has the most influence on the culture of your company?
Business owner(s) 63%
Senior executives 16%
Mid-level managers 7%
What do you believe is most important about a company's culture?
Empowers people 43%
Delivers results 25%
Promotes teamwork 22%
Offers a unique experience 9%
Where does a company's culture have the greatest impact?
Employee morale 39%
Financial growth 11%
Employee turnover 10%
What do you believe is more effective in order for a company's culture to be shared at all levels?
Hire people who fit your culture 91%
Adapt the culture to your people 9%
How do you determine whether a prospective employee is likely to fit your company's culture?
Conducting interviews 91%
Getting feedback from my employees about the candidate 64%
Observing the candidate's interactions with my employees 56%
Getting feedback from the candidate's references 49%
Hiring on a trial basis 43%
Researching the candidate via social media and websites 42%
Conducting personality tests 37%
Other methods 5%
What do you believe is most effective in motivating employees?
More trust 44%
More transparency 24%
More control 21%
More incentives 11%
What has the greatest impact on culture?
Flexible Hours & Scheduling
More productive 66%
Less productive 11%
No impact 22%
More productive 83%
Less productive 1%
No impact 16%
An Enjoyable Physical Working Environment
More productive 91%
Less productive 1%
No impact 9%
Telecommuting (Away from the office)
More productive 30%
Less productive 37%
No impact 33%
Continuing Education & Training
More productive 80%
Less productive 3%
No impact 17%
More productive 90%
Less productive 2%
No impact 8%
Which of the following would best improve your company's culture?
Demonstrating stronger leadership 30%
Strengthening the personal connection between employees and customers 28%
Promoting greater transparency at all levels 20%
Increasing profitability 14%
Upgrading the physical working environment 8%
In which areas do you spend the most time and money when it comes to your company's culture?
Employee motivation & collaboration 35%
Reputation to outside stakeholders (customers, community, etc) 22%
Physical working environment 11%
Employee incentives 7%
Company policies (dress code, attendance, compensation) 6%
What is your greatest challenge when emphasizing a strong culture?
Ensuring that we practice what we preach 43%
Maintaining a culture while trying to keep our sights set on profitability 34%
Creating a desirable culture for our entire team 18%
Allocating funds toward a culture that may not always produce a noticeable return on investment 6%
My employees can articulate our culture the way we define it.
Not Accurately 21%
*Strong culture (8+) 90% can
*Average/weak culture (1-7) 66% can
* When asked to rank their companies culture on a scale of 1 to 10, results in the 1-7 range equal an average/weak culture. Results in the 8+ range equal a strong culture.
My customers can articulate our culture the way we define it.
Not accurately 25%
*Strong culture (8+) 84% can
* Weak culture (1-7) 58% can
Which of the following statements do you agree with more?
Culture is a major contributor to my company's success. We believe in the value of having a strong culture, and we apply it in nearly everything we do. 86%
Culture may be useful for some companies, but not mine. There are simply more important contributors to my company's success. Emphasizing culture may not hurt, but it is not a difference maker for us. 14%
From the August 2016 Business Pulse survey sponsored by The Alternative Board (TAB) and distributed by Symaction.com.