All of the data is here: https://www.dropbox.com/s/862jxvseo….tiff?dl=0
Title: Snapshot of KS95 adult consumers
Median age is 39
54% Female and 46% male
72% Age 25-54
51% One or more children in HH (<18)
72% Own residence
51% Earn $75K or more (HH)
38% College degree or more
38% Own a dog and 29% own a cat
KS95 listeners’ participation in hockey, bowling, skiing, snowboarding, yoga, football and camping is much higher than the metro Twin Cities market average!
KS95 listeners like to travel! Wisconsin, Duluth, the Brainerd Lakes area, Chicago, California, Las Vegas, North Shore, Stillwater, South Dakota and Iowa are the top 10 favorite destinations.
KS95 listeners can be seen with their children
at the Minnesota Zoo, Valleyfair, Minnesota Children's Museum or Nickelodeon Universe!
In addition, they attend movies at a higher frequency than the rest of the market too!
KS95 listeners enjoy comedy, theater and music. They often frequent comedy clubs, rock concerts and Xcel Center events at a higher average than the Twin Cities market average.
Source to note at bottom of infographic -
Minneapolis-St. Paul Nielsen Audio FA15; Metro; M-S 6a-mid; KSTP-FM; Weekly cume persons median age; Scarborough R2 2015: Aug14-Jul15; Metro; A18+;
KSTP-FM: M-S 6am-mid cume; IQP; % target comp; Lifestyle characteristics; Activities past 12 months; Places visited overnight or longer past 12 months; Events attended/places visited past 12 months; % target comp; Target persons; Target index vs. market average of 100; KSTP-FM: M-S 6am-mid cume AND Parent of child under 18: Yes; Events attended/places visited past 12 months; No. of times attended movie at a theater past 30 days; Target index vs. market average of 100