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Popcar Car Sharing
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Popcar is a car sharing service recently launched. Car Sharing is whereby we operate vehicles parked within in a community typically in dedicated parking places on the streets. Customers join to become members, then have access to any of our vehicles for use by the hour. Car Sharing is a sustainable transport solution aimed to eliminate the need for private car ownership either for a household's second car or for any vehicles at all.
Popcar is a new entrant competing against a well established operator. We are looking to appeal to both new people to car sharing and those already using our competitor.
Short video describing Popcar at https://www.youtube.com/watch?v=iA_7nHL7atE
Website at http://www.popcar.com.au