Cómo meyers.kristina comenzó su viaje en diseño de landing page
¿Cómo se te conoce?
iftGift – Suggest Gifts, Send Cash
Cuéntanos a qué tipo de público quieres llegar
A patented gifting platform that allows you to send cash along with 6 gift suggestions. The recipient can transfer the cash to their bank account, or use the money to buy something on iftGift from a variety of affiliated vendors. Our process can be described as: personal shopper meets gift card meets PayPal.
Our target audience is anyone who buys a gift or gift card.
¿Qué idea tienes, qué estilo te gusta para tu landing page?
We build on our names I-F-T letters for meaning throughout the site. For example, "Internet Fund Transfer" and "Identifying Favorite Things", etc. We re-enforce it with the use of a specific color scheme purple, orange and teal. The objective is strong and cohesive branding.
We have a character displayed throughout the site, the s'Jester, who personifies our gift recommendation algorithm. He is also used to educate and amuse the user.
Although this design brief does not include a dramatic re-design of the logo, we are open to suggestions and changes in its design as well. We are also open to different fonts.
Elementos para incluir en la página de inicio
Explainer video(s), key calls to action – e.g. Register and Sign In, “What is ift?” numerical points that explain the product / service in-depth.
In the "What is ift?"section, we understand that the paragraphs are lengthy and that the average user will not read them. We would like ideas on how to display this info in such a way that engages the user and encourages them to read more.
Keep in mind that we encourage creative license and showing us the errors of our ways and how we can be better.
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