We're picturing the landing page displaying information in a specific order:
1) Header with Logo and navigation
Header with logo in it (take logo from current site).
Navigation (preferably horizontal) should be:
* Homes to Rent
* Apply to rent
* For Current Residents
* For Owners
* About us
* Contact us
2) "Hero" image with text
Use images of a home or homes. You can use the home photo on the current homepage. Or, if you have photos of smiling people in front of homes, that would work too.
Display this text on top of the image:
"See our beautiful homes to rent in sunny southwest florida!"
The point is for people to click here, so it should be clear that this is clickable.
3) Main reasons to rent from them
We have 3 points. Each should be displayed with an image or icon of some sort:
1. "We have many beautiful homes to choose from that will be just right for your family."
2. "One of the most desired locations in the world. Close to beautiful amusement areas and golf."
3. "Easy online access to let you pay your bill and submit maintenance requests"
4) Deeper details
Show a list of "featured houses" and a map showing where houses are located. These will be widgets that get placed on the page that have some flexibility on their appearance, but not much, so it's best to keep the appearance similar to how they are pictured on this site:
the widgets are on the bottom of the page.
5) Targeting homeowners directly
This section could be under the previous content or to the side of content in areas #3 or #4 (above), if it can be laid out in a nice manner.
Larger text: "Looking for a good property manager to rent out your home?"
Show image of older gentleman or lady smiling
"We'll handle the details of the rental process, and give you fast online access to information you need, like:
* info on renters
* home maintenance information.
Quote from a property owner:
My limited experience with your company has taught me that I should leave the renting of property to your expertise as my judgement in this area would rate a 1 on a scale of 10. Thank you for my only pleasant rental experience of the many I have lived to regret.
J. Pilcher, Fort Myers
Button saying "Learn More"
replication of navigation in smaller form.