We sell cigar and cigar accessories (BestCigarPrices.com) to consumers, primarily in the United States (12% of traffic is non-US). About 15% of our users use Internet Explorer 9 and below, so the new design must degrade gracefully. Our audience is 95% male and 55% of our customers are 45+. Other demographic information is as follows:
18 - 24 = 10% (we do not sell to minors)
25 - 34 = 20%
35 - 44 = 15%
The landing page we are looking for is our homepage, including a redesigned header and footer. We have included suggestions from a conversion company we are working with and four screenshots. Our existing homepage (home_oldheader.png), our existing header with our new header/footer design (home_newheader.png), our new product page (sip_newheader.png), and our new product page with a larger logo (sip_largelogo.png). The body of the new product page shows the direction we would like to go.
We are not satisfied with the new header and footer and would like it to be designed better (clean and modern with appropriate white-space). We like the elements that are in the new design, but do not feel that it fits together cohesively. We are leaning towards the header design with a larger logo/slogan placement (sip_largelogo.png). The conversion company would like to see the slogan below the logo, which we have not incorporated (Premium cigars for less).
You can find our competitors by searching for 'cigars' in Google, should you want to get a sense of the industry.
Note: We do not like the design/UI choices that our competitors have used and do not want to emulate them.