Cómo Tracy Gueno Gardner comenzó su viaje en diseño de landing page
¿Cómo se te conoce?
Wine Industry Products and Services
Cuéntanos a qué tipo de público quieres llegar
I am using the lean startup/customer discover method to start a new business. I need a landing page that I will use to test several different problem statements, to see which problem potential customers want solved most urgently. Generally, the product and service area I plan to sell are services that get people the wine education, knowledge, and sophistication they want. I might also sell products that make buying and shopping for wine better for people.
The target consumer is the sophisticated American who loves the good things in life, who is college educated, loves good food, loves wine, cooks and eats at better restaurants, is smart and successful in life and in career and has learned and mastered many things in their lives but have not yet learned or mastered the world of wine and for whom buying or ordering wine is not the best experience it could be. They see themselves as smart, sophisticated, in the know, and successful. They want to be wine sophisticated, wine smart.
¿A qué sector dirías que pertenece tu empresa?
Alimentos y bebidas
Sitio web existente
¿Qué idea tienes, qué estilo te gusta para tu landing page?
It needs to be consistent with the type of themes this target consumer is used to.
Elementos para incluir en la página de inicio
I expect to have a headline and below that some "explainer" copy that describes the problem or opportunity I want feedback on. I need to have the standard social sharing buttons, the call to action needs to be "Learn More!" And I need to have a smaller contact us button so they can email me if they have questions or want to reach out to me.
Example Headline: Start Right Now Building the Wine Expertise You Would Love to Have
Example Explainer copy for below the headline: Do you wish you knew all the wine regions in the world and what their wines taste like? Do you wish you knew which producers are the most important or most popular producers in all the regions? Do you wish you knew how to pair all the wines of the world with your food? Do you wish you knew which bottle would be the perfect one to take to your friend's house and do you wish you could tell your friends and others all about that wine?
If you think the any of this content is too long, feel free to shorten it or chop some of it off or just don't use it all. This will not count against you or your design. Use as much of it as you want to.
Just a general comment. There are four situations when the desire to know more about wine really hits people: 1) when they are handed a wine list in a restaurant, 2)when they are in a wine store looking at all those bottles of wine and none of it makes sense to them, 3)when they are in the wine store trying to tell the wine store employee what they like, what they don't like, and what they hope to buy, and 4) when they have friends over for dinner. This information might help when it comes to selecting images.
I am using Unbounce to run the problem tests. I need to test 10-15 different problems and maybe different call to action statements. I expect the design for all the problem tests to be the same and all I will do is change the problem description for each test.
Also, I do not have a logo. Instead of using a logo, please use the company name "Wine Industry Products and Services" in a typeface that you think communicates the right feel.
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