The main purpose of the landing page is lead generation (not direct selling online). Visitors (i.e. (institutions for mental health care/therapists) should be able to contact us to make an appointment about Curelink, because they are interested in becoming a user.
Apart from that, existing users log in at the homepage.
Specific requirements are the following:
- Header: Curelink logo, slogan [blended e-health, dicht bij de praktijk] (meaning 'close to the clinical practice'), log in for existing users.
- Throughout the page: a short text or list with arguments and advantages offered by Curelink that trigger new visitors to contact us, call2action (contact us), photographic images (of therapists, and of a desk with material for users, i.e. laptop and books, see attached images), demo videos.
- Footer: company logo [Boom], contact details: email@example.com, (020) 524 45 14, Twitter-button, icon for website, leading to http://www.boompsychologie.nl. The contact details are more important (should be readable and inviting) than the company logo.