Trends (the product name, our company is named The Hustle) is
a paid weekly email subscription where we analyze gaps in the market and trends so small business owners can pounce on them. Users pay $29.99 and each week they get:
- an email with a report. this report is 2 pages long so it's easy to read. also contains 20+ pages of data and analysis if the user wants to keep reading. It also contains case studies of people who are winning in the industry
- access to a private company so the members can talk with the analyst who wrote the report
- access to the community so users can talk with people we interviewed and spoke to when making the report
Our goal is to track successful startups and trends to uncover gaps in the market and explain how to act on them.
We make it easier to start the next Amazon, a side hustle, or expand your business. Each week we analyze 1000’s of data points and send a report that gives insights and actionable strategy written in plain English on the fastest growing industries and biggest opportunities.
The beverage industry has a huge gap in the market. Companies like Pepsi and Nestle aren't spending lots of money on research and development. Instead, they're buying beverage startups. The fastest growing beverage industries are instant coffee and fizzing water. La Croix is crushing this space right now.
In our beverage report, we explain that in simple english and give numbers to back up our prediction.