We're picturing the landing page displaying information in a specific order:
1) Header with Logo and navigation
Header with logo in it (take logo from current site).
Navigation (preferably horizontal) should be:
* Houses for Rent
* Apply to rent
* For Current Residents
* For Owners
* About us
* Contact us
2) "Hero" image with text
We'd prefer a large image here of smiling people in front of homes.
Display this text on top of the image:
"The Best rental Experience in the Kansas City Area!"
3) Show houses available
Start with text on top: "Find a house now"
two "filter buttons" -- one button for Kansas, one for Missouri.
underneath, show a list of "featured houses" and a map showing where houses are located. These will be widgets that get placed on the page that have some flexibility on their appearance, but not much, so it's best to keep the appearance similar to how they are pictured on this site:
the widgets are on the bottom of the page.
4) Show main reasons why to go with them
Large text: "Why Rent From Us?"
We have 3 points. Each should be displayed with an image or icon of some sort:
1. "Lots of wonderful homes to choose from"
2. "Award winning company with deep roots in the Kansas city area"
3. "Pay your rent and request maintenance online"
5) Targeting homeowners directly
Larger text: "Looking for a good property manager to rent out your home?"
how an image that connects with a homeowner. Property owners are often times older, so showing an image here of older people would work.
"We have what you need!
* Thorough renter screening process
* Hardworking staff that cares about our owners and renters!
* Hassle-free experience
We're great at finding renters for you! Here's a write-up on us in Kiplinger personal finance online:
"That's when Rogers asked Home Rental Services, a local property-management company, to help him rent the house. Within a few days, the firm had found a doctor who was moving to the city with his family. "
Showing an image of a happy person here and/or a logo of Kiplinger could work too.
replication of navigation in smaller form.