Cómo Orange Line comenzó su viaje en diseño de landing page
¿Cómo se te conoce?
Cuéntanos a qué tipo de público quieres llegar
Royal Canin are a premium and international dog food brand and are #4 in Australia and NZ. We sprouted in France around 40 years ago and they boast the widest range of breed specific pet foods.
We are trying to create awareness of the brand, and our new pet food for Jack Russells by giving away 50 chances to win 3 months worth of food for your Jack Russell. We are creating an AdWords campaign to drive entries.
¿Qué idea tienes, qué estilo te gusta para tu landing page?
See the Royal Canin imagery, logos, brand book and websites for style. The landing page needs to be as clean and clear as possible. Eyeflow needs to be directed to the entry form which needs to collect information in 2 parts (see entry form document).
Elementos para incluir en la página de inicio
The key items can be found in:
1 - Suggested Wireframe - suggestion only
2 - Copy - these items are mandatory
3 - Competition Entry Form - details are very specific PLEASE READ CAREFULLY
4 - Creative Brief (this came from the client)
Initially we are doing a design for the Jack Russell, but we will also require an image and text change out for the Ragdoll (cat) later on. We will be able to pay an extra fee for this. We don't expect it to take longer than an hour or so.
The Royal Canin brand guidelines are strict so we don't want a design that reinvents the wheel. The REAL challenge here is to build a headline that leads to an entry form that is inviting and collects information in 2 stages (outlined in the entry form document). I look forward to seeing some fantastic designs!
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