My goal is to treat each page as a landing page instead of a full website.
1. The main page what explains what we do, who we are, how we work, etc. with calls to action for the inside page.
I'd like the page layout to be flexible, so that it doesn't look the same every time I use it. So the use of different colors maybe, images that can be interchanged to give the page a different feel.
The page should have a capture form and calls to actions.
We target different verticals, so I don't want to go so far out that they think they're on a different website, but just flexible enough that the branding, style, content style, etc., is the same, but the focus is different.