inbar tuvo su nuevo diseño de landing page a través de un concurso de diseño:
Take&Make Landing Page
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Negocios y consultoría
Take&Make is a 1-stop-shop for unique gifts, creation-to-delivery, for enterprises, SMB and startups who want to gift meaningfully. We have a creative process (not unlike 99designs itself) where our designers help the customer design a custom gift for their employees, events or marketing campaign, and then we also manage the gift/kits ordering, assembly and shipment to various destinations. Our process description is (don't need to do a step by stpe, just for reference): Customer contact -> initial brief and budget for a gift -> designer assigned -> inspirations, budget and detailed brief -> designer & customer go through 2-3 round of gift mockups -> gift approval y customer -> Take&Make materials ordering -> Take&Make assembly -> Take&Make shipment of gifts to customer destination(s) Our current site conveys too much of a 'consumer oriented' business, and we get many contacts from consumers looking to buy a kit as gift or for themsleves. What we hope to generate through the landing page is leads with HR and Marketing teams in companies, planning unique gifts for their employees (for events or onboarding a new employee), partners, prospective clients, marketing campaigns etc. I'm looking for a significantly different approach for the landing page, not just minor tweaks in appreance. Mainly I'm looking to give a sense of 'Business-to-Business' service and not 'consumer oriented' service, and to convey (in 'how it works') the complexity of the process of designing and producing unique gifts, as this is the complexity we save to the customer.
Sitio web existente
We're a hybrid of 'design' and 'corporate', and we're looking to capture both in terms of color pallet and overall design. Our current website design has some pros and cons for us: - We'd like to keep the overall structure - teaser, customer logos, how our process works, our value add, customer testimonials/examples, social links - We have a video examplifying our value and products, we want to include it in the landing page design: http://bit.ly/1KIZhH0 - We feel our current colors are maybe too soft / feminine, and we would like a more corporate-facing look - Photos: less obviously stock photos - Less of a feeling of 'we're a consumer gifts company', more of 'we're a business service about unique gifts for employees and marketing' Notes for final design: * Use a 2 leading colors theme - there can be secondary colors, but the main look&feel should be constructed of 2 leading colors. My colleagues and me liked the green/turquoise and disliked the salmon, but feel free to introduce other options. * You don't have to be bound to the colors/design of our logo, we are likely to change it in the future (don't have the bandwidth to do it right now). * The 'how it works' section must convey our creative process - design should reflect stages in a process (as listed in the 'content details' section below), progress through these stages, use illustrations or icons to capture stage meaning/value/action.
Elementos para incluir en la página de inicio
For final design, create the landing page with these sections, in this order: 1. Header - carousel of images: * First image is the lightbulb image, with the Take&Make one-liner: "Unique Gifts for Every Occasion." and "Customized gifts for companies who want to gift meaningfully" * 2nd and 3rd images can be any of the other gifts with the white/grey background (not the current header image), and the texts should be the Take&Make value messages: "Hassle Free" "We provide a seamless experience according to your budget. From sourcing the best materials to shipping and delivery, we take care of the logistics so you don't have to." / "Creative Solutions" "Our design experts think outside the box. We provide unique self branded gifts that will foster inspiration and collaboration at any occasion." * Include call-for-action button "Create your own gift" * Include contact phone number, logo, and sub-links to 'Home', 'How it works', 'Testimonials', 'Contact' 2. Customer logos, in color (not greyed out) 3. How does it work section * Showing a process of our creative process steps, in this order: 1) Contact us 2) Together we create a brief and assign a budget 3) We match you with a designer 4) Inspire and collaborate to create gift mockups - up to 3 rounds! 5) Once approved, Take&Make will order the materials and assemble the gifts 6) We will ship the gifts to your choice of destinations 4. Take&Make video section, with caption 'Our unique gifts in action!' 5. Testimonials section (include images of specific customers): "The Knot": "We enjoyed your participation in The Knot San Diego party. The guests walked away with an adorable confetti tape kit, thank you for being part of the event team" "BMC": "I had the pleasure to work with Take & Make and it was a blast! Their great level of creativity, helped me create a unique, fun, useful, and an unforgettable giveaway." "Glow Event Design": "The gifts were high quality, perfectly wrapped and I received so many compliments from my clients. I'd highly recommend Take & Make for any of your gifting needs." "UpWest Labs": "You took our brief and created something that was spot on what we wanted and had the same feel we envisioned. I loved the process it was comprehensive and simple." * Conceptually, we would like to be able to easily customize our testimonials (get new ones up, remove old ones), so please consider that in your design * Include call-for-action button 'Create your own gift' 6. Contact section (footer), with social links and current copyright info
Note the 'Learn More' and 'Want Your Own Gift' buttons in the existing site - we want to have same/similar call-to-action to generate lead (the buttons launch a simple 'contact me' form). We have many images of unique gifts we created in the past and can be used in the site. We can share them with you by demand. We also consider extending the testimonials/quotes into a full-blown case study / video, in which case we would like to have it as part of the site.
Toda categoría de diseño tiene precios flexibles para todos los presupuestos. Diseño de Landing Page comienza en $349.
Derechos de autor completos con archivos listos para producción para impresión digital y / o impresión.
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Evaluaciones del cliente
Very helpful and motivated individual with great results. I especially like the look and feel of the delivered design and the proactive improvements.
En el camino, se encontraron con muchos diseñadores talentosos ...
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