See attached mood board. Clean, fashionable, human, conversational, modern, got-it-together. I may want to pair this with a concept that focuses heavily on social content and reviews from real parents. I want it to feel like modern millennial brands that are taking flight right now—something like For Hims, Away Travel—while still holding a warm and reliable feel. This sells an aspirational lifestyle and style. I like the combination of illustrations and lifestyle photography.
1) This is a 1-page landing page and not a full website
2) Main call to action is for users to convert and purchase on a retail partner's website
3) The page should be informational/education. Explain the problem and then position our product as the solution
3) Content structure/hierarchy should be as follows:
a. header image - "Turn any diaper into an overnight diaper with Sposie Diaper Booster Pads"
b. Define the problem (diaper leaks). I want to be able to explain why diaper leaks happen. "A diaper that is too small can be prone to leaking because there isn’t enough absorbent material for the volume of urine. Adding a Sposie Booster Pad to your child’s diaper can increase the overall holding capacity by up to a full cup of pee. However, if your baby is reaching the upper-end of the weight range for the diaper size he/she is currently wearing, it may be time to move to the next size. Other signs that your baby’s diaper is too small:
● Diaper isn’t covering your baby's bottom completely
● Red marks around the waist or thighs and signs of chafing, which may indicate the diaper is too tight
● Diaper is soaking through
Bigger diapers are capable of handling more waste as they have more absorbent material. However, diapers may also leak because they are too big. Additionally, some parents prefer to have a diaper that is loose-fitting. In this case, Sposie Booster Pads help by eliminating the “diaper-gap” created by using a bigger diaper."
b.1 I would like to create specific graphics that can help visualize the problem - for example, creating a graphic to show "diaper-gap"
c. Define the solution - Sposie Diaper Booster Pads. "Sposie Diaper Booster Pads eliminate diaper leaks by filling the "diaper-gap" and adding extra absorbency."
c.1 I would like to create a visual to show the components of the diaper booster pad, (see this product listing as an example of what I want created (https://www.amazon.com/AmazonBasics…W8G62E/ref) image 3
d. Buy-now section - two ways to buy, buy-instore (this will redirect to a store locator), buy online (links to retail partners' websites, walmart.com, target.com, amazon.com
d. User generated content - reviews, Instragram feed, Amazon ratings