New branding profile for a TV and streaming guide with millions of users

Internet

Figure out who you are If I had to describe my company in three words, what would they be? ○ Intuitive, fresh, simple. What do I want to be known for in the marketplace? ○ Does the job and does it well. A top notch product for the big mass. What are my company’s core missions and values? ○ We help users to discover great content on TV and streaming. What kind of difference do I want to make in my industry? ○ We help users with what to watch and where to find it. Figure out who your users are Take some time to define your ideal customer. Who are they? ○ An individual old enough to consume linear TV but still young also watching streaming. How old are they? ○ 25-50 years old. What kind of income and education do they have? ○ Mid- and high income. Are they predominantly one gender? ○ 50/50. What are they looking for in the companies they do business with? ○ Professionalism, trust, understandable language. What product matters to them? ○ A bug free easy-to-use intuitive product that guides and helps them with their daily and weekly watching of video content. When would they use your product or service—and why would they need it? ○ They would use it every day, mostly during prime time. They need it as a companion they can’t be without. ○ They will trust the product with their user data (likes, watchlist etc) and rely on the product on a daily basis. Establish your POD (Point of Difference) The thing that makes your business different from your competitors is called your point of difference (or POD). Your POD is what makes you special; it’s what makes a customer choose your company to do business with over your competitors—and it should be infused into every part of your branding strategy. Amazing product “feeling”. ○ The product “feels” great. Applies to; How it looks, how it behaves and how it communicates. Solves user’s real problems. ○ The features offered should be intuitive, well-designed and satisfactory. ○ We are building features according to the 80 / 20 rule: for the mass market, not for power users. ○ Do fewer things, but do it well. Global perspective ○ The product should have a local touch, but at the same time have a global awareness. ○ TV24 is a global brand that offers local customized solutions.

Here are some images from our current logos and apps that has been around for years. But we would like a completely new branding profile.

Toda categoría de diseño tiene precios flexibles para todos los presupuestos. Logo & guía de marca comienza en $429.