Classic yet Earthy logo for natural luxury soaps that smell like the places they're named for. .

A Journey of the Senses

Cosmética y belleza

YonderGreen is a home, bath and body company that produces natural luxury soaps and home scents (room sprays, candles, wax melts) that evoke a sense of place in their scents. Products are developed around the scents and sensations of places around the world – some familiar, some less so. For example, one of the soap products is called “Salty Horse” and is based on the small coastal town of Beaufort, NC. The scent is of old wooden interiors of buildings 100’s of years old, the salt of the sea air, and the slightly animalic musky scent of the wild horses that live on the barrier islands just off the town’s coastline.

The logo should convey the following: Distance – “Yonder” is a word that means “over there” Natural Ingredients – “Green was chosen for its affiliation with natural products Luxury – the products are not inexpensive and are meant to give the user a small sense of luxury and escape to faraway places. Homegrown – While luxurious, the bar soaps are developed in small batches reminiscent of a homemade soap you might find in a small, out-of-the-way, store in a small town. The logo should not be ornate, kitchy, or rustic. Simple – The logo may be used to imprint milled or molded soaps and so should be simple enough to allow for this. Possibilities: Two different fonts for “Yonder” and “Green” – one in script, one in print? The use of some form of horizon in the logo to convey distance? Trees as conveying naturalness seems to be overused? A compass with something else signifying scent (like a flower) makes sense but it feels overused. If any designers have better ideas for how to communicate this visually we would love to see it. Another idea we had that we don’t love, is a hot air balloon. It’s a start.

Toda categoría de diseño tiene precios flexibles para todos los presupuestos. Logo & guía de marca comienza en $429.