Create an awesome Logo for a Corporate Language Training Company doing Face-to-face and Visio training

Language Solutions

Educación

THE COMPANY: Business Class is specialized in corporate language training, we work exclusively in B2B. Based in France, the company was established in 2003; the team is young, dynamic, and international. Atmosphere is relaxed but hard working. OUR SERVICES: 50% of our trainings are in face to face 50 % is done in visio using Zoom The training is not boring like at school, the approach is more bottom-up, the trainee is a resource for the trainer, we help the trainees to achieve their business goals. - It could be a sales representative having to prepare a sales pitch in english. - A manager having to improve his communication with his international team - A project manager needing help to negotiate deadlines with international suppliers OUR CLIENTS More than 50% of our clients are in the IT or consulting sector. A lot of them are startups, so it’s important for us to use the same cultural codes as them. BRAND POSITIONING We are more expensive than our competitors, because we provide quality service with experienced trainers. The wording for us is important, we don’t use the words “Teacher, Student, Classes, Homework” that make you think about school. That’s why we prefer using “Trainer, participant or trainee, Sessions, Consolidation”. We are proud of our trainers and we put their profile forward. Competitors usually only sell the methodology, not mentioning their “teachers” because they hire cheap staff to sell low cost services to their clients. THE STYLE Logo should be unique and memorable. The logo should be simple, and modern with a startup touch. The logo shouldn’t be too obvious or too literal. Not too common, it should differentiate us from the others We prefer fonts to be sans serif. “business” may be bolder than ”Class” Language Solutions should be anchored at the bottom left or right (not centered) More organic than geometric COLORS Please think about the printability of the colors when we want to print the logo. (ie. choose colors that a printer can reproduce). We need a version of the logo on a white background and colored background like on the example of Airbnb attached. Our Website : https://business-class.fr/ We have just changed our website, so we are not 100% set on the color choice, we can make the colors evolve depending on the colors you suggest us with the logo.

DIRECTIONS TO EXPLORE: - Growth aspect, our clients improve their hard and soft skills with us. Metaphor of the hatching egg, growing plant, other suggestions ? - The cup of tea ? (in a subtle way please) Reference to British English, it conveys also warmth and something welcoming - Lettermark with some elements integrated in the letters like in the picture attached to the brief - Human potential and building confidence DIRECTIONS TO AVOID: - Avoid intertwined B and C letters, it feels too common - Avoid country flags - Avoid school stuff (graduation hats, books, note pads, pencils) - Avoid too common logos - Avoid howls - Limit bubbles, some bubbles can be ok, but to manipulate with care - Avoid obvious up arrows - Avoid old-fashioned logos - Avoid handwritten fonts OTHER INFO: We like the idea of an icon that represents us or our activity. It could be something that represents chattiness, knowledge, sharing, helping others grow and attain their goals, and other values related to corporate training. Would be good if you can come up with a favicon variation of the logo.

Toda categoría de diseño tiene precios flexibles para todos los presupuestos. Logo & guía de marca comienza en $429.