warriorcentre tuvo su nuevo logo & guía de marca a través de un concurso de diseño:
Create a bold identity for a Mixed Martial Arts and Community Centre
Hecha un vistazo al concurso de Logo & guía de marca de warriorcentre
Diseño de inspiración
// Updated preferences on look and feel //updated brief imagery to help show the brand vibe Company profile Warrior Centre is a mixed martial arts gym, located on the Central Coast of NSW Australia. We offer classes for all ages and abilities. The most fundamental part of our gym is the coach – who is a former martial arts champion, a former chef, and also - legally blind. The gym has restarted and relocated after 2 years being dormant. The new location is directly opposite the main train station for the town (Wyong). Probably the easiest way to communicate it is via the news story done a few months ago, profiling our coach (Tony) and the opening of his new space. https://www.facebook.com/watch/?v=289619402450136 Tony has a passion to help people through any struggle they might find themselves in and help them to know that there is always a community there for them in a time of need, having faced intense struggle himself through his life. He teaches martial arts in a very non-traditional way, incorporating Jiu Jitsu, Kickboxing, Karate, Muay Thai and more. He wishes to have the gym be a pillar of the community, providing a place for kids, teens and families to congregate. To create a place where people feel safe and included. Like a PCYC, Community Centre or Drop-in Centre. He values fun, family and community, and inclusivity to all. Look and Feel. Arcade / Anime / Skate / Graffiti Tony is a big kid at heart. Think Dragonball Z (he's got a full sleeve tattoo), Naruto, TMNT and nicely done Graffiti. When asked him to provide imagery he liked, he supplied the attached images and the blind logo. - likes rounded graffiti - likes clean lined background elements / outlines - leaning more to anime style with graffiti elements No nos • People in martial arts gear (we don't wear gi) • Boxing gloves • Weights or other fitness equipment • Spartan Warrior helmets Target audience We are an all ages, genders, and abilities gym. But we have found there are three main demographics in our students. • Families with kids (8-16) who are looking to martial arts for fitness and confidence/bully proofing. • Parents of kids with learning disabilities who have found it hard to find a place elsewhere, learning through play (usually a little younger 6-12) • Men and women who are looking to get fit, feel confident and learn self-defence in a fun and inclusive environment (approx. ages 18-45) some even wish to compete in tournaments Re-brand Objectives & goals • Culture creation – we want to create a brand that people resonate with and an aesthetic that people want to be in. • Encourage more students to the gym with a brand refresh – long overdue since changing location and restarting the business. Since moving from our base location we have seen regular and loyal students drop off due to distance/travel. Time to attract a new base in the local area and suit the community we're in. • Encourage trainers/teachers of other fitness activities to want to use the space when classes aren’t running • Incorporate the art style onto training merchandise • Eventual Long term goal – to create more of a community space that also incorporates other coursework including workshops for non-martial arts related activities such as troubled youth guidance. Business Inspiration There is an amazing gym and mixed space in Iceland called Mjolnir (https://www.mjolnir.is/en) that would be the be-all and end goal for Warrior. A space that is branded and culture created. Another inspiration is 10th Planet Jiujitsu Competitive analysis Other gyms in the region are very martial arts specific. They are also well-entrenched having long term presence in the area. The branding is generic single or two-toned images of people in martial arts poses, and we wish to set Warrior apart. Feel free to google Martial Arts Central Coast (NSW Australia) to see the competitors branding.
Inspiración de colores
Otros requisitos relativos al color
Not red and black
Estilo de diseño
The logo will end up: - on a wall in the gym as a piece of a larger artwork. - street signage - t-shirts / training rashies Note: we have played with Canva, typography sets and other assets. Please be creative!
Toda categoría de diseño tiene precios flexibles para todos los presupuestos. Logo & guía de marca comienza en $429.
Derechos de autor completos con archivos listos para producción para impresión digital y / o impresión.
Todo comenzó con un brief de diseño.
Una guía rápida e interactiva le ayudó a comprender su estilo de diseño y capturó exactamente lo que necesitaba en su logo & guía de marca.
Diseñadores de todo el mundo presentaron su magia del diseño.
entradas de diseño
warriorcentre colaboró con diseñadores para refinar sus ideas
Califica los diseños
Cuando entran las entradas de diseño, puedes calificarlas para que los diseñadores sepan lo que estás buscando en el diseño de tu logotipo.
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Y luego ... ¡seleccionaron un ganador!
Evaluaciones del cliente
Very early in the contest, Ammar updated the design before we could make a suggestion and the update included the thoughts we had. This happened several times in the process. We are very excited about the design and look forward to using it.
En el camino, se encontraron con muchos diseñadores talentosos ...
Creemos que los concursos son una forma súper divertida de obtener diseño.
Concursos terminados recientemente:
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