Design a modern logo and brand style guide for a new online CBD retailer!

Venta minorista

Stone & Leaf is an online CBD retailer offering the best online CBD shopping experience by helping our customers discover, learn about and experience CBD! We provide an ever-increasing assortment of products from carefully vetted and approved brands including industry leaders, customer favorites and emerging unicorns. In addition to product offerings, we also provide interesting and engaging information answering the most common questions surrounding CBD & cannabis to assist in making an educated purchase. We also provide a place for brands to showcase their products to increase sales and awareness. Our target audiences are millennials (24-34) & Gen X (age 35-54) who suffer from any sort of general health & wellness issue including body pains or aches, inflammation, anxiety & stress, sleeplessness, etc. They are interested in natural remedies, not pills. Health-conscious. Organic Shoppers. Use products for self-care. Holistic Wellness. We are looking to build a long-term relationship with a designer as well!

We would like to update the logo and brand style of Stone & Leaf. Elements will be used for all touch points in our business including online store front, social media, blogs, digital advertising, email campaigns, packaging and more. We would like our visual identity to be related to nature. Using elements of nature like wood, leaves, stones, metals, etc. (see PDF for more some branding inspo) LOGO Our current logo (attached) is a geometric mountain with a tree in the middle incorporating Stone (mountain) and leaf (tree). We like the geometric design, but are looking for something a bit more styled with the tree as the focal point. We also would like a wordmark in an attractive San Serif font. COLOR PALETTE Nature themed. Wood colors, Plants(greens), Black and White. Neutral beiges and natural textures. We were thinking to have green as the most recognizable accent color. Something bright and bold. Thrive Market does this well. Since we are a retailer, we also need to be able to incorporate the colors of the brands we sell. We would like our color palette to be adaptable but stand out from our brands. Ideas: We also might want to include colors of the rainbow to utilize for the different effects of CBD & Cannabis. This is really popular in the cannabis industry. Warm colors for energetic effects, cool colors for rest and recovery, etc. TYPOGRAPHY We really like San Serif fonts. Something that is modern, easy to read and has a geometric feel. We currently use Pulp Display Family (Link in PDF attached.) but we would like to have another font or two to use to create better visual hierarchy. We aren't 100% stuck to Pulp, so we're open to other options. We provided a creative brief that includes much more information regarding our brand strategy and identity mood boards for more inspiration! If you have any additional questions, please feel free to reach out!

Toda categoría de diseño tiene precios flexibles para todos los presupuestos. Logo & guía de marca comienza en $429.