Fast-Growing Real Estate Brand for USA and Canada

Realty - but would like to see with and without

Bienes raíces e hipotecas

We want to emphasize that although we may be young and dynamic - we are a well-established organization and have the credentials to be treated as a local. We have substance and are well-established Young Dynamic Want to convey the balance between being ESTABLISHED/MATURE and YOUNG/FUN/PLAYFUL/DYNAMIC To be portrayed: We are no longer a start-up, we are a LEADER but still young To be portrayed: We can be trusted/taken seriously because of how established we are, yet we’re young We are not old and dated like some competitors, but we aren’t totally modern either Competitor brands (Quint (or Quint Realty) needs to surpass these in respectability, innovativeness and quality) Groupe Quorom DEV2P Immobilier Canderel Broccolini Groupe Mach Devimco Immobilier Cominar Groupe Shapiro Cadillac Fairview Ivanhoe Cambridge Riocan Triovest Montoni (Groupe Montoni) Fierra Real Estate Plaza REIT List of intended audiences: Tenants Brokers Vendors Especially in the US → “take us seriously as they would a local guy” Investors Employees We want to be that cool/fun company people want to work for Intended uses: Instagram I want to begin also incorporating relatable/engaging content like instagram stories that share real estate facts, sharing posts of quotes, etc. Facebook Twitter LinkedIn New website Mission for digital marketing: Promotion of available spaces for rent, announcement of new acquisitions, announcement of expanding our team, press releases, announcement of participation at an event Print Uses Banners Signage Flyers Portfolios ICSC booths (trade shows, conferences) Letterheads/envelopes/business cards Signage For rent For sale Acquired Promoting our services

We are now dropping Groupe from the name. We only want to work with QUINT for the name. And an option to add Realty as a subbrand. We like what it means (The “I” and “Q” (initials of the owner's name), the 2 lines representing 2 buildings) We like that it’s clean and not complicated We like the vertical stripe of color THE LOGO CAN BE MODIFIED AND IMPROVED UPON FONT CAN AND SHOULD BE CHANGED Please show presentation style with contrast logo over city background imagery (Nashville, Texas, Montreal - for local credibility in those areas) CONTRAST VERY IMPORTANT The structure of our “new hires” posts are structured in a way that we like, for example (in reference examples PDF) Negative Attributes of Current Brand: Start from scratch! All digital assets need to be changed completely - nothing about them is likeable (many are attached to this project) The color black is not likeable or easy on the eye, especially next to the red The lack of structure and consistency across different branded materials Contrasts are VERY appealing to us (eliminate BLACK) but attempting two to three colors that mix well together is more important than the color itself. Dark red Deep blue White Grey Example #2 of contrasts and deep blue that Ian likes: Groupe Shapiro Accent colors are important - can be any as long as they are not black Square symbol (like in the logo) No imagery (like trees, etc) Imagery for backgrounds could be revolving around the square symbol like how Groupe Mach has the “M” design as a backdrop/banner for their assets. See below: The “Developing Next” banner is an aesthetic that we like (contrast mainly) - We prefer the style and direction of the real estate logos better (listed above), for example: Bentall Kennedy Real Estate on the reference document. We like contrasts.

Toda categoría de diseño tiene precios flexibles para todos los presupuestos. Logo & guía de marca comienza en $429.