Logo for a fun mushroom coffee brand that appeals to young, health conscious consumers.

Alimentos y bebidas

We provide a healthier alternative to regular coffee. Our product combines quality instant coffee with superfood mushrooms like Chaga, reishi, and lion's mane. The result is a great-tasting coffee kickstart to your day with less caffeine and multiple health benefits. Target audience: 18-32 years old, upper-income, undergrads and white-collar workers, female mostly, higher education, health-conscious, might be active as well. Authenticity is also important to this type of consumer.