My goal is to have a design that translates onto t-shirts, as well as digital platforms. I want it to convey trust and knowledge. I can appreciate something that conveys we are pet care but isn't literal (pictures of pets), but if it does I like more modern interpretations of pets.
Most logos in my industry have the cliche dog and cat (or paw) in the logo and feel cozy or homey. While I need my logo to feel warm, I want a MODERN version of this (hidden picture or modern silhouette), I want my logo to be different from the industry norm!
Use more than 1 color or shades of 1 color
Reference the pet sitting/dog walking industry without being literal IE dog and cat outline
If you use a dog/cat picture make it modern!
Refer to the examples in the inspiration and reference area of the brief
Use a font on the heavier side
Consider balancing the name and the focus on the icon part of the logo
If using a leash, make the clasp interesting not just circles
Consider something abstract and use negative space for the pet care reference
Consider a design where the text is not the focus point.
Use a thin line drawings
Use a dog without a cat
Use a paw print only
Use wide kerning
Use lightweight text
Submit a design that looks like every other pet care logo, I want to stand out!