Wedding Directory Startup. Creating the Perfect Point in Time

Point in Time

Point in Time is a wedding planning website offering planning tools and advice for to be weds via blogs and a podcast. It also hosts vendors for To Be Weds to search.
The main consumer is a female between 27 - 37 but i would like the platform to be somewhat neutral for males/same sex couples to connect with.

I would like to codify the brand. Connecting the logo with colors, a shape or pattern and a unique font. I will then be able to use different combinations of the codes over different platforms or posts to build a brand image.
I've been thinking of building the brand around the business name. I like the idea of using a wax mark with Point in Time over the top as a play on sealing the deal. The other thought is a square box in color with a white circle inside the box and then the brand name on the inside of the circle.
My initial thoughts are to step away from traditional wedding colors so that the brand stands out. I feel weddings are about bringing those you love together to celebrate so it would be good to try and incorporate celebration and love into the color scheme.
These are just some thought of mine but I'm wanting to see what ideas come to mind from the professionals.