Industry: Consumer electrical, lighting, and automotive lighting products
Primary Target: Retailers such as grocery, drug, big box, and convenience stores (ex: Target, Walmart, HEB, Kroger, CVS, 711)
Secondary Target: Consumers, male & female age 25+
Better Built Products is a turn-key solutions company that operates in both the consumer and automotive industries. We stock the shelves of major retailers like Walmart and Safeway with CPG products their consumers need— like; night lights, surge strips, LED light bulbs, and jumper cables etc. We distinguish ourselves from competitors by offering retailers 3 core services:
We collaborate closely w/ our retail partners
As manufacturers of innovative products for the retail markets, BBP works hand in hand with retailers to bring compelling new products to consumers and to create unique merchandising solutions. In addition to our standard line of products, we have a full team of product engineers and developers. We can bring any idea to life.
We provide custom product assortments and retail solutions for our retail partners. We also provide custom packaging (for private label and phantom brands) and point of sale marketing displays, product and market intelligence, logistics and supply chain management – all tailored to the needs of each specific retailor.
We provide peace of mind
In business since 1998, we pride ourselves on both our superior service and products. We provide the highest quality products which retailers can comfortably sell as their own; delivering them with a 100% fill rate and reliability. Our products are UL, ETL, and Energy Star listed and all undergo the most stringent QC protocols before shipping.