Canadian Board Diversity Council/ Conseil canadien pour la diversité administrative needs a new logo and business card

Canadian Board Diversity Council/ Conseil canadien pour la diversité administrative

The Canadian Board Diversity Council (CBDC) is the leading Canadian organization advancing diversity on Canada’s boards. The Council’s definition expands the traditional board definition of industry experience, management experience, functional area of expertise, education, geography and age to also include such considerations as ethnicity, gender and aboriginal status..

Our vision is for Canadian companies to become more globally competitive in part because more boards are comprised of directors who are the most qualified in a greatly-expanded talent pool. In other words, imagine if Canada’s boardrooms look like Canada! Our multicultural population provides a wealth of talent, connections and perspectives.

The first logo (CBDC_Logo) is the old logo and the second one (The Council Logo) is one we have been playing with internally.

It is important that we have both English and French in the logo, either Canadian Board Diversity Council/Conseil canadien pour la diversité administrative or CBDC/CCDA. We know this is a tough design challenge.

We would like an exploration of both the long word and acronym format.

Colours should integrate with the existing website http://www.boarddiversity.ca

Our clients are FP500 (blue chip) companies. We want a corporate looking logo to reflect positioning with FP 500 companies.

Our current logo is out of date. We want to focus on the Canadian-ness (ie the maple leafs).