15 Finch refers to the 15 species of finch that Darwin used to come up with his theory of evolution, so the idea of evolving is important to our messaging and marketing to potential clients: we are helping their business evolve, giving them a plan through their next stage of growth.
"15 Finch" should be the primary focus, so I envision this with "Consulting" in a smaller font beneath. I'd like to have the logo both with and without "Consulting" below.
-I like the green/ orange combination of the Moroccan Oil packaging, though I'm imagining a more even split between green and orange. As a Southern California company advising other SoCal companies, I want it to have that SoCal/ beach feel. Plus the green/ orange goes well with the finch color scheme.
-We could do the primary/secondary color in a few ways. I'd like to see what a gradual fade from orange to green would look like.
-I would also like to see the logo with "15" in one color and "Finch" in the other.
-The Ludwik image attached could be cool, as it's is a good general idea of the font I'd like for "15 Finch," though maybe a touch too whimsical for us.
-I really like the "Ocean" font, but I'm not sure it works for consulting.
-The Rio Negro font, along with the "pure water" font, could also look cool. I like "consulting" in lower case too.
-The Way Way Back/ Seaside script is more pure, bold script, but it could look cool, especially if we did the "15" and the "Finch" in the 2 different colors.
-The Cloud Break "paintbrush" font look I think could be really cool. So the paint would be green, the letters white, then "consulting" in orange underneath.
Bird Component of Logo:
I'd love to incorporate a finch/bird somehow into the logo, though I'd prefer that it would be somewhat subtle or simple, like those in the logos I've attached above in the Visual Style section.